Pozioni di Neve

Date: 2018.
Agency: 77 Agency.
Concept: Brand identity.

Big project realized when I was working for 77Agency in Rome.

“Pozioni di Neve” (Snow Potions in english) is an homemade ice-cream shop located in the port of Santo Stefano, Florence, Italy.
I started finding a name that recalled the past history, the craftsmanship of ice cream. So I started doing research and learned that the Romans produced in 1962 a drink similar to sorbet with chopped fruit, honey and snow. This drink, in latin, was called nivatae potiones, that means Snow Potion.
This name, suited therefore the company philosophy of tradition, antiquity of its recipes and the “Italian style” of the product.

The Payoff “Il gelato come una volta” means “ice-cream as it used to be“.

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After several sketches and tests this was the choice that, together with the name, clearly represents a stylized cone, which resembles a test tube, from which bubbles come out, representing the infusion inside the cone.

We define 4 different colors to define 4 different types of products: white for the original one, green for the yogurt, yellow for the ice cream cups and brown for soft drinks.

Once we defined brand and colors, we started to set up the store with the graphics I created like the signboard, different panels inside, wallpapers, wall colors and furniture.

In the end, a website was also created by the develop office (here).